Martin Marietta / Blue chip re-brand

Strategy

Due to market growth and the acquisition of TXI Industries, Martin Marietta Materials was shortened to Martin Marietta. As such it was essential to update the brand and identity to reflect their new positioning, business strategy and values, moving forward.

 

Story

Martin Marietta, an American-based company is the leading supplier of aggregates and heavy building materials, with operations spanning 26 states; Canada, the Bahamas and the Caribbean Islands.

 

Expression

Working with our partners G&S, the goal was to create a strong visual identity, corporate story and brand guidelines. The finalised identity features two M’s combined. This is representative of aggregate mountains, the core business product. This amalgamation creates a diamond, hidden in the negative space and reflects the very nature of the business: hardened over time, strong, valued and trustworthy of both it’s employees and customers.

 

Results

Accompanying the re-brand was a 120 page guidelines book featuring various applications for the identity, as well as separate specialist guidance on application of the identity onto vehicles, silos and packaging. These ground rules for design created a strong foundation for improved business growth culminating, in Martin Marietta now being the leading aggregates company in the USA.