Instagram unveils new logo and app look

Instagram unveiled a new look on Wednesday to reflect how the app has changed.


Instagram ditched its instantly recognisable retro-looking camera icon for a new purple, orange and pink icon, as well as re-designing the app to make its menus and background completely black and white.


The new logo was announced via a blog post and a longer post on Medium from the Head of Design, Ian Spalter.



The blog post states that the “Instagram community has evolved over the past five years from a place to share filtered photos to so much more - a global community sharing more than 80m photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.”


But the People of The Internet are not buying it. Memes have been deployed. Technology reporters Farhad Manjoo and Mike Isaac both agree that the old logo stuck out among a sea of other apps that look similar to one another. However, some of those in the design business seem to really like its fresh new approach. 


As well as the main Instagram logo, the company’s sister apps Boomerang, Hyperlapse and Layout also have updated designs. Their logos already had a much cleaner look than Instagram’s old one, which has long needed an update in order for it to reflect the rest of the “community”.


Changes have also been made to the in-app user interface, specifically a flatter design as well as some colour changes. Fonts are now black and notifications have changed from orange to red. Instagram has said that the update “puts more focus on your photos and videos without changing how you navigate the app.”


Instagram ended its update post with a message to the app users:

“Thank you for giving this community its life and colour”.