Dow OUDRA Illustrations/Advertising
Partner: G&S Business Communications
A campaign that brought together multiple niche offerings under one name and postioned Dow as the 'go-to' supplier for materials designed to withstand extreme environments. Using illustration rather than photography we played off our idea of extreme scientists going to extremes to get the job done. Under the headline, 'The extremes we go to...' this campaign played on the duality of the extreme nature of the solutions, and the depth that Dow scientists go to in finding a suitable solution for extreme climate coating materials.
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